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DIGITAL MARKEDSFØRING
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Nyheter om digital markedsføring – august 2016
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Tormod Sperstad, digital rådgiver i DMT Alvdal
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2. mai 2017
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Instagram Stories er større enn Snapchat, og Instagram har passert godt og vel 700 millioner brukere. Her er noen av de digitale markedsføringsnyhetene fra april 2017.
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Mye smått og stort som skjedde denne måneden også, men kjapt oppsummert er det den lenge pågående knivingen mellom Instagram og Snapchat som i alle fall undertegnede beit seg mest merke til i april.
Instagram Stories større enn Snapchat
Instagram, som i april kunne melde om at de har passert 700 millioner brukere, lanserte Snapchat-kopien “Stories” høsten 2016.
Les også: tre tips til hvordan du kan bruke Instagram Stories til markedsføring
Stikk i strid med spådommene, ser det ut til at Instagram har lykkes med sin Snapchat-kopi. I april ble det nemlig kjent at Instagram Stories allerede har flere daglige brukere enn det Snapchat har.
Annet smånytt
Dette er noen av de andre nyhetene fra måneden som gikk:
- Instagram har lansert nytt stickers-verktøy
- Snapchat gjør det enklere å annonsere
- LinkedIn fjerner Like-knappen
- Facebook tester ut video som alternativ til coverbilde
- Google åpner for bookingfunksjon direkte i søkemotoren
- Facebook gjør det mulig for markedsførere å samle enda mer data gjennom pixelen sin
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Tormod Sperstad, DMT Alvdal
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KURS I DIGITAL MARKEDSFØRING
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Kurs i sosiale medier
Facebook for bedrifter – heldagskurs
Facebook for bedrifter – halvdagskurs
Instagram for bedrifter – heldagskurs
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TJENESTER
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Rådgivning i digital markedsføring
Foredrag om digital markedsføring
Sosiale medier
Kurs i digital markedsføring
Søkemotoroptimalisering
Innholdsmarkedsføring
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FØLG TORMOD
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Google+
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